How King Bean Coffee Co. Grew DTC Revenue 321% Without Hiring a Team

A lean Charleston roaster was stuck in the middle. Here's how we turned them into an online growth engine using smarter ads, automation, and no extra headcount.

The Challenge:

King Bean Coffee was a beloved local roaster in Charleston with wholesale traction and a loyal following—but limited DTC growth. They had great coffee and a great brand, but their online sales were flat. Their internal team was small, time-strapped, and already juggling operations. Sound familiar?

What They Needed:

  • A clear DTC growth strategy

  • Higher-performing Meta and Google Ads

  • Better use of email and customer data

  • A refined tech stack

  • Automation to lighten the lift

  • A way to scale without adding headcount

What We Did:

  • We overhauled Klaviyo flows, optimized campaigns, and built automations that nurtured, re-engaged, and converted customers like clockwork.

  • We refocused the sales funnel on subscription customers. Growing the channel 63% year-over-year, generating clear revenue expectations with minimal production impact.

  • We redesigned packaging and brand from the ground up. Creating clear and easily repeatable brand expectations with minimal employee training.

  • We cleaned up their tracking and built reporting to show exactly where revenue was coming from—and where it wasn’t.

  • Using tools like Zapier, ChatGPT, and Motion, we automated reporting, email logic, content creation, and even parts of customer service.

  • No bloated team. No outsourced mess. Just clear priorities, fast pivots, and hands-on optimization.

YoY DTC
Revenue Growth

+321%

By the Numbers:

Increase in
Email Revenue

+240%

Sitewide
Conversion Rate

+185%

New Hires
Required

0

Marketing Activation.

We conceptualized marketing activations like subscription upsells, rewards programs, and holiday bundles tailored to existing production capacity. Growing expansion revenue and improving existing employee value and efficiency.

Full Service without Agency Bloat

We leveraged 30+ years of agency experience to provide King Bean a full suite of creative services without the agency bloat. Scaling up creative resources ad-hoc. Without unexpected cost.

  • A full-scale rebuild of kingbean.com, leveraging existing tools to maintain agility and provide enterprise-level customer experience

  • Packaging design, social content, merchandise, signage… you name it - we designed it!

  • We leveraged an expansive network of creative talent, providing access to top-tier photo and video talent. Giving King Bean the enterprise-level assets needed to power successful marketing activations.

  • We tapped a deep bench of development expertise to fix wholesale inefficiencies and streamline B2B operations.

What They Said

Katie Weinberger | Co-Owner | King Bean Coffee Roasters

“Working with John on our digital marketing campaign has been a game-changer. His expertise in Klayvio, Content Marketing, and Paid Advertising continues to significantly boost our online presence and engagement. John's innovative strategies and data-driven approach have led to a substantial increase in traffic and conversions. His passion for our success and transparent communication make the process seamless. He’s fun to work with! I highly recommend John to anyone seeking exceptional digital marketing results.”

Unlock Your Growth