Folly Beach Chair Company
Building a sophisticated marketing funnel and ramping sales
O’Hearn Consulting partnered with Folly Beach Chair Company to take a holistic approach to marketing and sales. We were charged with increasing scaling revenue and launching new offerings.
Fractional CMO Engagement
As the Fractional CMO and in conjunction with Folly Beach Chair Company, we created a holistic marketing plan that included brand and campaign ideas, a detailed plan for advertising for the upcoming year and budgetary recommendations to scale brand awareness and sales. In the subsequent months, the plan was executed with great results.
Paid Social Launch
Paid social has been a big part of Folly Beach Chair’s success. We have been able to target our outlined persona’s with precision to reach a larger audience and deepen our engagement with our current audience. We have continued to test and iterate with Meta’s new tools to optimize these campaigns over the years. The results continue to to get better and better!
Google Ads Execution
A sophisticated Google Ads campaign has been a powerhouse for Folly Beach Chair Company. Built from the ground up and utilizing all of the cutting edge tools Google has rolled out, we have been able to catch visitors to Folly Beach and the Greater Charleston area as they are planning their coastal vacation.
But at the end of the day it’s all about the results…
Michael Ezelle | Owner | Folly Beach Chair Company
